BAK FOOD EQUIPMENT PRIVACY POLICY
What information do we collect?
We collect information from you when you register on our site, place an order, fill out a form or make a payment, contact us for parts, service, or sales, interact with our website through cookies and analytics tools.
We also use various third-party tools that collect data automatically including but not limited to the following:
· HubSpot (form management, CRM, marketing automation)
· Google Analytics (website traffic analytics)
· Crazy Egg (user behavior analysis and heat mapping)
· GoNorth Lead Tracking (form and call tracking)
· ZoomInfo WebSights (IP-based company and personnel identification)
These third-party tools collect data about how visitors interact with our website, including cookie placement, pages viewed, button clicks, form submissions, scrolling activity, and mouse movements. When you browse our site, we may also automatically collect information such as your email address, device details, and browsing behavior. We use and share this information with select vendors to provide certain website functionality, analyze which pages are visited, and improve overall user experience.
When ordering or registering on our site, as appropriate, you may be asked to enter your:
• First and last name
• Email address
• Phone number
• Equipment needs or service inquiries
By doing so, we may have access to and collect your browser type, IP address, pages visited, time on site, clicks, and other interaction data.
You may, however, visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
• To personalize your experience: Your information helps us to better respond to your individual needs.
• To improve our website: We continually strive to improve our website offerings based on the information and feedback we receive from you.
• To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs.
• To process transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
• To administer a contest, promotion, survey or other site feature
• To send periodic emails: The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.
Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order. We offer the use of a secure server. If we process payment transactions, our third-party payment processing services will use industry-leading encryption and fraud prevention tools, will not share your financial information with the merchant, and will send you a confirmation email when you make a payment.
Do we use cookies?
The bakfoodequipment.com website uses cookies. A “cookie” is a small text file that contains a string of alphanumeric characters. There are two types of cookies that may be used at the bakfoodequipment.com website: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser into the “Cookies” folder on your computer and remains in this “Cookies” folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer. The website may also use Web beacons (also called “clear GIFs” or “pixel tags”) in conjunction with cookies. Web beacons are small strings of code that are placed in a Web page.
If you have arrived at this website by clicking on a banner ad for one of our products or services, a session cookie may be used. This cookie will contain an identification number for the ad that you clicked on, or will contain an identification number for the site that you were visiting when you clicked on the banner ad. This session cookie helps our marketing department to determine which of our ads attract the most visitors. If, after you arrive at our site, you choose to request further information from us about our products and services, the personal information that you provide in that request will be linked to the information in the session cookie. This also helps our marketing department measure the effectiveness of our advertising.
This “linking” may be used to target future advertisements to you or to send you emails about future goods and services. You may receive emails about our products unless you tell us that you would not like us to send them to you or your choose to opt out or unsubscribe.
The bakfoodequipment.com website may use persistent cookies, Web beacons and information collected in our log files (such as Internet Protocol Address, referring URLs, etc.) about your activity at this site to better understand how the website is used, resolve technical problems, and enhance your experience at this site. Information from website analysis cookies or about website usage is not combined with information from any other cookie. We may use a third-party email technology to send emails that you have agreed to receive. Web beacons are used in those email messages to measure the effectiveness of our advertising. If you would like to stop receiving email publications to which you have subscribed, you may unsubscribe.
Our use of cookies and similar tracking technologies is subject to the privacy and data protection requirements of the jurisdiction in which you are located when visiting our website:
· European Union (EU) and European Economic Area (EEA): We comply with the General Data Protection Regulation (GDPR) and the ePrivacy Directive. Visitors located in these regions will be presented with a cookie banner requiring explicit opt-in consent before non-essential cookies (such as analytics or advertising cookies) are placed on their device. Essential cookies necessary for the functioning of the site may be set without prior consent.
· United Kingdom: We comply with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Visitors located in the U.K. are presented with the same opt-in cookie banner requirements as those in the EU/EEA.
· United States: Cookie banner requirements vary by state. For example, under the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), and other state privacy laws, residents may be provided with a cookie banner that offers “opt-out” choices for the sale or sharing of personal information, as well as the right to limit the use of certain categories of data. Where required, our cookie banner will include a clear “Do Not Sell or Share My Personal Information” link or equivalent mechanism.
· Other Regions: Visitors located in jurisdictions with specific cookie or privacy requirements (such as Canada’s PIPEDA, Brazil’s LGPD, or other applicable local laws) will be provided with notices and consent mechanisms consistent with the laws of those jurisdictions.
· Global Standard: If you access our website from a location without specific cookie consent requirements, we may still display a cookie banner or notice in order to promote transparency and provide you with the opportunity to manage your cookie preferences.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. For example, we use cookies and similar technologies to collect information about your use of the website to help create reports and statistics on the performance of the website. Analytics cookies such as Google Analytics collect information such as your IP address, device type and operating system, referring URLs, location and pages visited. If you don’t want Google Analytics to be used in your browser, you can install the ‘Google Analytics Opt-Out Browser Add-On’, provided by Google.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at
bakfoodequipment.com.
Your Consent
By using our site, you consent to our website privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.
This policy was last modified on 10/15/2025
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
bakfoodequipment.com | 7033 High Grove Blvd, Burr Ridge, IL 60527
